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| Term | Value | Language |
|---|---|---|
| dc.contributor.author | Stroud, Laura | |
| dc.date.accessioned | 2015-07-10T22:47:37Z | |
| dc.date.available | 2015-07-10T22:47:37Z | |
| dc.date.issued | 2015-06 | |
| dc.identifier.uri | http://hdl.handle.net/1794/18973 | |
| dc.description | 43 pages | en_US |
| dc.description.abstract | This report explores strategies for communicating drinking water protection messages to businesses and encourage participation in a drinking water quality protection program for the McKenzie River. The report includes the findings of a business engagement survey conducted in Spring 2015 in order to determine business’ preferences for certain messages. Research showed that a collaboration continuum was a useful, but limited schematic for communicating with businesses, and that businesses are willing to pursue integrated relationships to join a program that benefits the community. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Department of Planning, Public Policy & Management, University of Oregon | en_US |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | en_US |
| dc.title | Messaging for Action: Communicating with businesses about partnerships to protect drinking water quality in the McKenzie River | en_US |
| dc.type | Terminal Project | en_US |
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